Stanly Community College Library: Advertising & Graphic Design: e-Books

Advertising & Graphic Design eBooks (Selected)

Advertising
In this book, the authors present current research in the study of the types and trends of advertising techniques.
Advertising
As we have become smarter at avoiding ads, advertisers have become smarter about disguising them. Mara Einstein exposes how our shopping, political, and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them.
Advertising Basics!
The book begins with a brief history which gives the reader an understanding of how advertising has evolved from the way it was practiced earlier in the teeming bazaars to its sophisticated and technologically advanced avatar today.
Essentials of Advertising
Essentials of Advertising is designed to help students navigate their way through the field of advertising. It will introduce readers to the key concepts of advertising as they have been developed not only by psychologists and economists, but also by sociologists, historians, marketers and media researchers - not to mention advertising practitioners themselves.

The Graphic Design Process
This book demystifies what design school is really like and explains what will be experienced at each stage, with particular focus on practical advice on topics like responding to design briefs and developing ideas, building up confidence and understanding what is expected.
The Graphic Design Reference and Specification Book
The Graphic Design Reference & Specification Book is a must-have sourcebook for every designer—amateur to professional.
Meggs' History of Graphic Design
The bestselling graphic design reference, updated for the digital age Meggs' History of Graphic Design is the industry's unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field.
Reading Graphic Design History
David Raizman's innovative approach intentionally challenges the canon of graphic design history and various traditional understandings of graphic design.