Media comes to audiences in many forms. Its content is paid for by advertisers and is specifically targeted to demographics. Digital media blurs the boundaries between ads and entertainment. Consumers must determine what is authentic and real.
Graphic designers are creative and are able to "think big." They must understand conceptual design and be able to visually represent ideas, thoughts, and feelings. Graphic designers describe their experiences and their job satisfaction.
Businesses advertise to tell, sell, and retell in order to inform, influence, and initiate action. How well they accomplish these objectives determines which products consumers buy. A pizza commercial is used to illustrate how this works.
Once the logo design is chosen, work can begin on applying it across formats such as the web page, business cards and letterhead, posters, windows and advertising.