Stanly Community College Library: Advertising & Graphic Design: Books

Advertising & Graphic Design Books (Selected)

Advertising Design and Typography
This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed.
Branding Trust
Through wide-ranging visual and textual evidence, including a robust selection of early advertisements, 'Branding Trust' tells the story of how advertising evolved to meet these challenges, tracing the themes of character and class as they intertwined with and influenced graphic design, trademark law, and ideas about ethical business practice in the United States.
A Marketer's Guide to Digital Advertising
A Marketer's Guide to Digital Advertising helps marketers navigate the complicated world of digital advertising by diving into the metrics, money and technology fueling the marketing industry.
Social Media Strategy
The fourth edition of Social Media Strategy is an essential step-by-step blueprint for innovating change, supporting traditional marketing, advertising, and PR efforts, and leveraging consumer influence in the digital world.

Becoming a Graphic Designer
This User-Friendly Guide Offers a clear and comprehensive review of the types of careers available to today's graphic and new media designers. Drawing on years of experience at the top of the field, Steven Hellet covers the major design industries---web, television, film, and publishing---as well as advertising, corporate, editorial, and other key design disciplines.
Design Literacy
This revised edition also highlights recent trends in graphic design such as aesthetic changes in typography in the digital age and the nexus between graphic design and wired culture. This is an eclectic look at how, why, and if graphic design influences our ever-evolving, diverse world.
Graphic Design
Advertisements, logos, websites, and more all rely on graphic design to create eye-catching content. This volume explores the skills artists need to produce aesthetically pleasing designs and the development of this field into the major industry it is today.
The Graphic Design Idea Book
This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include form, narrative, color, type and image, ornament, simplicity, and wit and humour.