Triumph of the Yuppies by Tom McGrathISBN: 9781538725993
Publication Date: 2024-06-04
By the time their obituary was being written in the late 1980s, Yuppies--the elite, uber educated faction of the Baby Boom generation--had become a cultural punchline. But amidst the Yuppies' preoccupation with money, work, and the latest status symbols, something serious was happening, too, something that continues to have profound ramifications on American culture four decades later. Brimming with lively and nostalgic details (think Jane Fonda, The Sharper Image, and over-the-top fashion), Triumph of the Yuppies charts Boomers' transformation from hippy idealists in the late 1960s to careerists in the early 1980s, and details how marketers, the media, and politicians pivoted to appeal to this influential new group. Most significantly, the me first mindset typical of Yuppieness helped create the largest income inequality in a century. This is the origin story of the fractured country we live in today.